This is talk Number 14 in a series that will become the You are a media company course. This is the 4th of the 4 that I will speak about the SEO and why it’s important. Last chat was about SEO and things you should try to keep in mind. This chat, I will focus on the future of SEO.
Definition of an SEO: Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine result (according to MOZ)
Things to remember
-
Search Engines will be crazy smart – Google RankBrain Algorithm – RankBrain is Google’s machine-learning artificial intelligence engine that sorts search results. It processes and understands search queries, the relationship between terms and then quantifies them into mathematical equations.
-
UX will continue to play a huge role
-
Social will be an even important ranking factor
-
Accelerated Mobile Pages (AMP) will be a ranking factor – AMP is short for Accelerated Mobile Pages. AMP Project is an open-source initiative aiming to make the web better for all. It is focused on the creation of websites and ads that are consistently faster, beautiful and high-performing across devices and distribution platforms.
-
Video, Audio and images will be able to decipher languages
-
AI will be a big part of search
-
Unique Experiences
-
Voice Search
-
Less Black Hat SEO
-
Real Time Data is huge
-
Speed Kills / Survival of the fastest
Resoures: https://moz.com/learn/seo/what-is-seo
Resources: How to Name Images for SEO
This is Gresham signing out, please be sure to sign up for the course when it goes live at http://youareamedia.company/
