You are a Media Company

Chat #100 – Strategy Putting It All Together – YAMC

This is Talk Number 22 in a series that will become the You are a media company course. This is the 4th of the 4 that I will speak about other things in marketing. In the last chat, I spoke about mobile, lifecasting VR/AR & gaming. While it’s near impossible to cover literally everything about marketing. This chat, I will focus  on some of the topics I haven’t touched on in marketing like mobile, lifecasting, virtual reality/augmented reality and gaming

  1. Here’s my story of Blue 16 Media – current state – the change I’m making
  2. Here’s the strategy: Why Creating Your Own Media Company is as Simple as Pie
  3. Continuing with story: How we’re putting it together – Our strategy for Blue 16 Media

6 Steps (RECIPPE) to Create Your Own Media Company – As Simple as Pie

Pre-work – Answer these questions: Target market? Resources? What is your secret sauce?

  • REcipe / Your Marketing Plan
  • Crust / Your Foundation (e.g. website/blog)
  • Ingredients / Your marketing tools (e.g. SEO, social media, networking groups, flyers, etc.)
  • Pick & Prepare / Select the 1 or 2 ingredients that are central to your strategy (e.g. podcast, LinkedIn)
  • Put it in the oven (but check it) / Execute
  • Enjoy the final product / Keep working to perfect it but enjoy the process

How We’re Putting It Together

Pre-Work

  • Target Market: Kerry
  • Resources: Bootstrapped business and the core is web design & SEO services
  • Secret Sauce: We are taking our own medicine and have a slew or resources for CEO’s, entrepreneurs, and business owners. We provide value in terms of resources but also visibility

6 Steps (RECIPPE) to Create Your Own Media Company – As Simple as Pie

  1. RE – Marketing Plan: To grow the number of Kerrys and help over 150 clients with Web Design & SEO services by 2020
  2. C – Crust: Blue 16 Media is our website but CBNation.co sites are also our foundation. When you go to the sites, you will see that you can schedule a complimentary digital marketing consultation
  3. I – Ingredients: Networking groups, instagram, facebook, Snapchat, Pinterest SEO, facebook ads, YouTube, Podcast, outside networking, existing clients
  4. P – Pick & Prepare: LinkedIn & CBNation.co (especially the I AM CEO Podcast) + 1 weekly networking event
  5. P – Put it in the oven: Monthly check in of revenue number and percentages that came from where
  6. E – Enjoy – success

Resources: 

This is Gresham signing out, please be sure to sign up for the course when it goes live at  http://youareamedia.company/

Gresham Harkless Jr.

Gresham Harkless is a Media Consultant for Blue 16 Media and the Blogger-in-Chief for CEO Blog Nation. CEO Blog Nation is a community of blogs for entrepreneurs and business owners. Started in much the same way as most small businesses, CEO Blog Nation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice. CEO Blog Nation provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

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