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Chat #68 – Why I’m Pro WordPress & You Should Be Too

This is Talk Number 7 in a series that will become the You are a Media Company Course. This is the last that will focus on the website and why it’s important. Today I’m speaking about WordPress and why it’s important and giving 7 reasons why I and a ton of other people think it’s important. As I spoke about during Chat #62, I would argue that the website is the foundation of your digital marketing strategy aka your digital storefront. This chat, I will focus on WordPress and why it’s important specifically to CEOs / Entrepreneur and business owner.
Definition of a website: a connected group of pages on the World Wide Web regarded as a single entity, usually maintained by one person or organization and devoted to a single topic or several closely related topics.
What is WordPress? WordPress is open source software you can use to create a beautiful website, blog, or app.
  • Note there are 2 types of WordPress. There’s WordPress software (WordPress.org) and WordPress.com (community). They both are WordPress but WordPress.com has limits.
Why is this chat focused specifically on WordPress?
  • WordPress has 58.55% of the CMS marketshare — more than all other systems (eg, Drupal, Joomla) combined. BuiltWith, attributes 51% of the market share to WordPress. While the numbers may vary depending on the data collected, one thing is certain — WordPress is the top CMS on the planet.
  • WordPress powers more than 26.4% of the web, according to WordPress.com and w3techs.
  • Considering that the number of total active websites is estimated at over 172 million according to a survey published by netcraft, that means that around 75,000,000 websites are using WordPress right now — with around half of those sites (37,500,000) being hosted on the WordPress.com shared hosting installation. This means that around 20% of all self-hosted websites use WordPress, which is still huge.
  • WooCommerce, the most popular ecommerce software for WordPress, currently runs over 1.5 million active online stores. According to Builtwith, WooCommerce has a 10% share of the ecommerce technology market.
Reasons I’m big on WordPress and I’m not the only one
  1. Update Your Website: Even though WordPress actively encourages users to upgrade to the latest version, only 27.2% of users have actually done so. More than 10% still use version 4.3.
  2. SEO Friendly: The former head of Google’s webspam team, Matt Cutts, said that “sites built with WordPress are capable of ranking higher in search results because the CMS takes care of 80-90% of Google’s crawling issues.” This means WordPress is SEO friendly. (e.g. Yoast)
  3. Lots of support: We even have a WordPress 4 CEOs collection of videos we offer for free at WP4CEOs.com.
  4. Change the look: You can add a new theme that can upgrade the look of your website
  5. Change the functionality: You can even add plugins to your website to update the functionality / e.g. we have a store, a directory, website and blogs.
  6. WordCamp is a conference that focuses on everything WordPress.
  7. It has a learning curve but it’e easy to use.
Again it’s really important to pay attention to these 10 things while the actually way you approach them might differ see chats 56 & 58, you want to make sure to pay attention to these things. As always, next week we will have a interview and we will dig a little deeper into the future of websites in Chat #66. This is Gresham signing out, please be sure to sign up for the course when it goes live at  http://youareamedia.company/ and get free WordPress How-to-videos at WP4CEOS.com

About Gresham Harkless Jr.

Gresham Harkless is a Media Consultant for Blue 16 Media and the Blogger-in-Chief for CEO Blog Nation. CEO Blog Nation is a community of blogs for entrepreneurs and business owners. Started in much the same way as most small businesses, CEO Blog Nation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice. CEO Blog Nation provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

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