Home » You are a Media Company » Chat #94 – How Podcasts, Video, YouTube or IGTV Can Be Part of Your Marketing Mix
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Chat #94 – How Podcasts, Video, YouTube or IGTV Can Be Part of Your Marketing Mix

This is Talk Number 19 in a series that will become the You are a media company course. This is the 1st of the final 4 that I will speak about other types of marketing tools out there. In the last chats I spoke about things like social media. This chat, I will focus on the future of podcasts and video.
Definition of a Podcast: First mentioned by Ben Hammersley in a 2004 Guardian newspaper article in which he rattled off possible names for this booming new medium, the “pod” of podcast is borrowed from Apple’s “iPod” digital media player; and the “cast” portion of podcast is taken from Radio’s “broadcast” term. As a matter of clarity, just because it’s named after Apple’s iPod, does not necessarily mean that you have to own or use an iPod — or any portable digital media player for that matter — to enjoy a podcast.
Technomedia defines a podcast is a type of digital media, usually audio, that is available in a series of episodes or and is streamed or downloaded by the end user over the Internet. Podcasts can be made available via a release schedule or uploaded to the Web randomly.
YouTuber is a frequent user of the video-sharing website YouTube, especially someone who produces and appears in videos on the site. YouTube co-founder Jawed Karim created the first YouTube channel “Jawed” on April 23, 2005.
Things we are doing:
  • PodCEO site will be going live soon
  • What’s a Pod CEO
  • Just left and covered DC Podfest on DMV CEO
  • Podcastwebdesign.com – Web designed sites for podcasters
Statistics – Podcast
  • 56% of podcast listeners are Male
  • 45% of monthly podcast listeners have household income over $75K – vs 35% for the total population
  • Podcast: Fast Company States that there are Over 525,000 active shows and over 18.5 million episodes
  • Podcast Listeners are Loyal, affluent and educated
  • Podcast listeners are more likely to follow companies and brands on social media
  • 49% of podcast listening is done at home, down from 51% in 2017
  • Podcast listeners subscribe to an average of 6 shows
  • Podcast listeners listen to an average of 7 different shows per week, up from 5 in 2017
  • 80% listen to all or most of each episode, down from 86% in 2017
  • Comedy is the most popular podcasting genre, followed by education and news
 
Statistics – Podcast – Brandwatch
  • By 2025, half of viewers under 32 will not subscribe to a pay-TV service
  • In an average month, 8 out of 10 18-49 year-olds watch YouTube.
  • 6 out of 10 people prefer online video platforms to live TV.
  • YouTube is the world’s second largest search engine and third most visited site after Google and Facebook
  • On average, there are 1,000,000,000 mobile video views per day
Takeaways: What does all this mean?
  • Podcasting is on the rise but it’s niche
  • It’s becoming easier to create podcasts – look at sites like Anchor
  • YouTube is the 2nd biggest search engine but watch out for Facebook and of course Netflix
  • Consider Podcast and/or video as part of your ingredients
  • Video will be integrated in everything we do
This is Gresham signing out, please be sure to sign up for the course when it goes live at  http://youareamedia.company/

About Gresham Harkless Jr.

Gresham Harkless is a Media Consultant for Blue 16 Media and the Blogger-in-Chief for CEO Blog Nation. CEO Blog Nation is a community of blogs for entrepreneurs and business owners. Started in much the same way as most small businesses, CEO Blog Nation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice. CEO Blog Nation provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

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