EpisodesYou are a Media Company

Chat #70 – What is a Blog?

This is talk Number 8 in a series that will become the You are a media company course. This is the first of the 4 that I will speak about the blog and why it’s important. As I spoke about during Chat #62, I would argue that the website is the foundation of your digital marketing strategy aka your digital storefront. This chat, I will focus on the blog, what it is and why it’s important specifically to CEOs / Entrepreneur and business owner.
Definition of a blog: A blog (shortening of “weblog”) is an online journal or informational website displaying information in the reverse chronological order, with latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject.
History of blog
  • 1994 – the first blog was created: Links.net by swath more college student Justing Hall
  • 1997 – The term “weblog” was coined by john barger the author of Robot Wisdom
  • 1999 – Peter Merholz shortens the weblog to blog
  • 1999 – 3 friends who founded a San Francisco start-up called Pyra Labs create a tool called Blogger
Layout of Blog
  • Header with the menu or navigation bar
  • Main content area with highlighted or latest blog posts
  • Sidebar with social profiles, favorite content, or call-to-action
  • Footer with relevant links like a disclaimer, privacy policy, contact page, etc.
Why people blog
  1. To express themselves
  2. To delivery valuable information and news to other people on the internet
  3. To make money (Yes, some people are making a lot of money with blogging)
  4. Self-promotion
  5. To connect with like-minded people
  6. To gain knowledge
  7. To find a better job
  8. To improve writing skills
Example how businesses can use blogs
  • Yoga studio that helps with its SEO rankings
  • Health coach wanting to position herself as an authority
  • Dentist wanting to interview colleagues and other dentists and show themselves as a connector
  • A pastor wanting to have a conversation with his/her congregation
  • A children’s basketball camp wanting to show the behind the scenes of their company.
Difference between a blog and a website
  • It’s hard to distinguish
  • Blogs look for engagement
  • Blogs have comments
  • Blogs are frequently updated
This is Gresham signing out, please be sure to sign up for the course when it goes live at  http://youareamedia.company/
See also  Chat #66 - 10 Thoughts on the Future of Websites


CBNation helps entrepreneurs and business owners succeed with visibility, resources and connections. CEO Blog Nation is a community of blogs for entrepreneurs and business owners. Started in much the same way as most small businesses, CEO Blog Nation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice. CEO Blog Nation provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

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