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Chat #96 – 14 Marketing Trends & Predictions for 2019 & Beyond

This is talk Number 20 in a series that will become the You are a media company course. This is the 2nd of the final 4 that I will speak about other things in marketing. In the last chats I spoke about podcasting and video. This chat, I will focus on future predictions
  1. Every company is a media company
  2. Purpose-driven brands (Check out podcast #65 with Tyler Butler) – 79% of consumers prefer to purchase products from a company that operates with a social purpose
  3. Marketing Automation
  4. Chatbots – e.g. kit – marketing assistant for Shopify
  5. Experiential marketing
  6. Consumers are in control – knowledge of client will win out
  7. Authenticity is key – human interaction
  8. Influencer marketing
  9. Storytelling is still big / Documentation may be even bigger
  10. Offline and online are going hand and hand
  11. Customization is royalty – AI & Machine Learning
  12. Peoples attention span is continuing to decrease  – moving toward video and reading less
  13. Content isn’t going anywhere – Video (vertical video specifically) and audio and less reading
  14. Live Video is still a here and getting better
Resources:
This is Gresham signing out, please be sure to sign up for the course when it goes live at  http://youareamedia.company/

About Gresham Harkless Jr.

Gresham Harkless is a Media Consultant for Blue 16 Media and the Blogger-in-Chief for CEO Blog Nation. CEO Blog Nation is a community of blogs for entrepreneurs and business owners. Started in much the same way as most small businesses, CEO Blog Nation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice. CEO Blog Nation provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

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