You are a Media Company

Chat #72 – 16 Tips for Entrepreneurs & Business Owners with Blogs


This is talk Number 9 in a series that will become the You are a media company course. This is the second of the 4 that I will speak about the blog and why it’s important. Last chat, we spoke about the history, layout of the blog, why people do and some examples of how you can be effective. This chat, I will focus on the blog and provide some tips and best practices.
Definition of a blog: A blog (shortening of “weblog”) is an online journal or informational website displaying information in the reverse chronological order, with latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject.
  1. Try to be strategic and understand and be clear about why you are blogging and what value you are bringing (e.g. Improving SEO, Interviewing, journaling, increasing traffic, drive for free offers, authority building)
  2. Have a call to action at the end of each post.
  3. Consider SEO  – title tag / meta description
  4. Don’t get lost in stats. Be effective
  5. Be consistent
  6. Just get started writing – don’t overthink it
  7. Make it shareable via social media
  8. Design is important
  9. Speed kills – speed is important
  10. Mobile, mobile, mobile
  11. Interact with others and in comments
  12. Consider revenue
  13. Join a community
  14. Leverage online and offline resources to repurpose and repost – LinkedIn, Medium
  15. Think about the long-tail
  16. Innovate and be creative – use it for ideas
Please be sure to sign up for the course when it goes live at
See also  Chat #56 - You are a Media Company: Before We Get Started (Part 1)


CBNation helps entrepreneurs and business owners succeed with visibility, resources and connections. CEO Blog Nation is a community of blogs for entrepreneurs and business owners. Started in much the same way as most small businesses, CEO Blog Nation captures the essence of entrepreneurship by allowing entrepreneurs and business owners to have a voice. CEO Blog Nation provides news, information, events and even startup business tips for entrepreneurs, startups and business owners to succeed.

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