This is talk Number 20 in a series that will become the You are a media company course. This is the 2nd of the final 4 that I will speak about other things in marketing. In the last chats I spoke about podcasting and video. This chat, I will focus on future predictions
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Every company is a media company
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Purpose-driven brands (Check out podcast #65 with Tyler Butler) – 79% of consumers prefer to purchase products from a company that operates with a social purpose
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Marketing Automation
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Chatbots – e.g. kit – marketing assistant for Shopify
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Experiential marketing
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Consumers are in control – knowledge of client will win out
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Authenticity is key – human interaction
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Influencer marketing
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Storytelling is still big / Documentation may be even bigger
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Offline and online are going hand and hand
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Customization is royalty – AI & Machine Learning
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Peoples attention span is continuing to decrease – moving toward video and reading less
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Content isn’t going anywhere – Video (vertical video specifically) and audio and less reading
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Live Video is still a here and getting better
Resources:
This is Gresham signing out, please be sure to sign up for the course when it goes live at http://youareamedia.company/
