This is talk Number 8 in a series that will become the You are a media company course. This is the first of the 4 that I will speak about the blog and why it’s important. As I spoke about during Chat #62, I would argue that the website is the foundation of your digital marketing strategy aka your digital storefront. This chat, I will focus on the blog, what it is and why it’s important specifically to CEOs / Entrepreneur and business owner.
Definition of a blog: A blog (shortening of “weblog”) is an online journal or informational website displaying information in the reverse chronological order, with latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject.
History of blog
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1994 – the first blog was created: Links.net by swath more college student Justing Hall
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1997 – The term “weblog” was coined by john barger the author of Robot Wisdom
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1999 – Peter Merholz shortens the weblog to blog
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1999 – 3 friends who founded a San Francisco start-up called Pyra Labs create a tool called Blogger
Layout of Blog
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Header with the menu or navigation bar
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Main content area with highlighted or latest blog posts
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Sidebar with social profiles, favorite content, or call-to-action
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Footer with relevant links like a disclaimer, privacy policy, contact page, etc.
Why people blog
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To express themselves
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To delivery valuable information and news to other people on the internet
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To make money (Yes, some people are making a lot of money with blogging)
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Self-promotion
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To connect with like-minded people
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To gain knowledge
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To find a better job
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To improve writing skills
Example how businesses can use blogs
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Yoga studio that helps with its SEO rankings
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Health coach wanting to position herself as an authority
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Dentist wanting to interview colleagues and other dentists and show themselves as a connector
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A pastor wanting to have a conversation with his/her congregation
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A children’s basketball camp wanting to show the behind the scenes of their company.
Difference between a blog and a website
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It’s hard to distinguish
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Blogs look for engagement
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Blogs have comments
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Blogs are frequently updated
Resource: http://startabusinessblog.com
Resource: http://progreshion.ceopress.com/2015/12/27/why-you-should-start-business-blogging-in-2016/
Resource: http://progreshion.ceopress.com/2016/09/05/what-does-netflix-have-in-common-with-blogging-seo/
This is Gresham signing out, please be sure to sign up for the course when it goes live at http://youareamedia.company/