This is talk number 21 in a series that will become the You are a media company course. This is the 3rd of the final 4 that I will speak about other things in marketing. In the last chats, I spoke about future predictions. While it’s near impossible to cover literally everything in marketing. This chat, I will focus on some of the topics I haven’t touched on in marketing like mobile, lifecasting, virtual reality/augmented reality and gaming
Mobile – Facebook “We’re going to be a mobile-first company”
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80% of internet users own a smartphone. (Smart Insights)
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80% of social media time is spent on a mobile device. (ComScore)
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Google drives 96% of mobile search traffic, followed by Yahoo at 2% and Bing at 1%. (NetMarketShare)
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Users spend on average 69% of their media time on smartphones. (comScore)
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15. 57% of users say they won’t recommend a business with a poorly-designed mobile site. (socPub)
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Over 50% of smartphone users grab their smartphone immediately after waking up. (ExpressPigeon, 2014)
Takeaway: Mobile First Strategy. More than likely your target client is there or will be very soon.
Lifecasting
Definition: Lifecasting is uninterrupted streaming of an individual’s daily life, captured via wearable technology. Lifecasting is distinct from frequent webcam postings in that the camera moves with the individual and often streams directly to the Internet, removing the need for uploading. Lifecasters are seen as the polar opposites of privacy enthusiasts in that they willingly post every detail of their lives for the public to see. (Technopedia)
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Let’s go live: Facebook, Instagram, YouTube
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Machine Learning & Artificial Intelligence – create a unique experience for your clients – AI is Artificial intelligence marketing (AI Marketing) is a method of leveraging customer data and AI concepts like machine learning to anticipate your customer’s next move and improve the customer journey.
Takeaway: Look at the core of lifecasting is that we are getting more insight into the lives or businesses, organizations, brands, influencers etc., how can you leverage this to tell your story or your brands story to be more authentic and organic? How can you build a deeper connecting and relationship with your
Augmented & Virtual Reality – 2nd Life
Definition: VR, short for virtual reality, is a form of interactive software that immerses users in a three-dimensional environment — usually by way of a headset with special lenses — to simulate a real experience. Ideally, VR allows people to simulate the experience in 360 degrees.
AR, Augmented Reality allows people to add digital elements into their actual environment (e.g. Pokemon Go). This can be used using the phone.
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By 2020, the economic impact of virtual and augmented reality is predicted to reach $29.5 billion.
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By the end of 2017, the number of shipped units of VR software and hardware from Sony, Oculus, HTC, and others totaled $2.4 million, up from $1.7 million in 2016.
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By 2020, the number of VR headsets sold is predicted to reach 82 million — a 1,507% increase from 2017 predicted totals.
Takeaway: VR give you the opportunity to create a unique experience at scale without actually creating it. You can have Augemented Reality integrate with the “real world” or have it create an entirely new world (VR) and way to interact with your brand.
Gaming –
Definition: The simplest definition of gamification is: a process for integrating game mechanics into something that already exists to motivate participation, engagement and loyalty. This can be almost anything, from your website to social media presence, day-to-day operations, customer engagement and more. Gamification introduces game design elements into non-game applications to make them more fun and engaging. It uses competition, points, achievement, rules of play, status and self-expression to encourage actions through positive feedback.
(Small Business Trends)
Takeaway: Think of gaming as video games like Nintendo and Xbox and Sony but also think of it as PC games and mobile games that are in the app store. Think about in-game banner ads, game sponsorship.
Resources:
This is Gresham signing out, please be sure to sign up for the course when it goes live at http://youareamedia.company/