This is Talk Number 19 in a series that will become the You are a media company course. This is the 1st of the final 4 that I will speak about other types of marketing tools out there. In the last chats I spoke about things like social media. This chat, I will focus on the future of podcasts and video.
Definition of a Podcast: First mentioned by Ben Hammersley in a 2004 Guardian newspaper article in which he rattled off possible names for this booming new medium, the “pod” of podcast is borrowed from Apple’s “iPod” digital media player; and the “cast” portion of podcast is taken from Radio’s “broadcast” term. As a matter of clarity, just because it’s named after Apple’s iPod, does not necessarily mean that you have to own or use an iPod — or any portable digital media player for that matter — to enjoy a podcast.
Technomedia defines a podcast is a type of digital media, usually audio, that is available in a series of episodes or and is streamed or downloaded by the end user over the Internet. Podcasts can be made available via a release schedule or uploaded to the Web randomly.
YouTuber is a frequent user of the video-sharing website YouTube, especially someone who produces and appears in videos on the site. YouTube co-founder Jawed Karim created the first YouTube channel “Jawed” on April 23, 2005.
Things we are doing:
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PodCEO site will be going live soon
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What’s a Pod CEO
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Just left and covered DC Podfest on DMV CEO
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Podcastwebdesign.com – Web designed sites for podcasters
Statistics – Podcast
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56% of podcast listeners are Male
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45% of monthly podcast listeners have household income over $75K – vs 35% for the total population
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Podcast: Fast Company States that there are Over 525,000 active shows and over 18.5 million episodes
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Podcast Listeners are Loyal, affluent and educated
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Podcast listeners are more likely to follow companies and brands on social media
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49% of podcast listening is done at home, down from 51% in 2017
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Podcast listeners subscribe to an average of 6 shows
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Podcast listeners listen to an average of 7 different shows per week, up from 5 in 2017
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80% listen to all or most of each episode, down from 86% in 2017
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Comedy is the most popular podcasting genre, followed by education and news
Statistics – Podcast – Brandwatch
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By 2025, half of viewers under 32 will not subscribe to a pay-TV service
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In an average month, 8 out of 10 18-49 year-olds watch YouTube.
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6 out of 10 people prefer online video platforms to live TV.
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YouTube is the world’s second largest search engine and third most visited site after Google and Facebook
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On average, there are 1,000,000,000 mobile video views per day
Takeaways: What does all this mean?
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Podcasting is on the rise but it’s niche
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It’s becoming easier to create podcasts – look at sites like Anchor
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YouTube is the 2nd biggest search engine but watch out for Facebook and of course Netflix
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Consider Podcast and/or video as part of your ingredients
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Video will be integrated in everything we do
Resources: What is a Podcast: https://internationalpodcastday.com/what-is-podcast/
Resources: Podcast Statistics: https://www.podcastinsights.com/podcast-statistics/
Resources: Video Statistics: https://www.thinkwithgoogle.com/consumer-insights/video-trends-where-audience-watching/
Resources: YouTube Statistics: https://www.brandwatch.com/blog/39-youtube-stats/
This is Gresham signing out, please be sure to sign up for the course when it goes live at http://youareamedia.company/