This is talk Number 9 in a series that will become the You are a media company course. This is the second of the 4 that I will speak about the blog and why it’s important. Last chat, we spoke about the history, layout of the blog, why people do and some examples of how you can be effective. This chat, I will focus on the blog and provide some tips and best practices.
Definition of a blog: A blog (shortening of “weblog”) is an online journal or informational website displaying information in the reverse chronological order, with latest posts appearing first. It is a platform where a writer or even a group of writers share their views on an individual subject.
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Try to be strategic and understand and be clear about why you are blogging and what value you are bringing (e.g. Improving SEO, Interviewing, journaling, increasing traffic, drive for free offers, authority building)
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Have a call to action at the end of each post.
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Consider SEO – title tag / meta description
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Don’t get lost in stats. Be effective
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Be consistent
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Just get started writing – don’t overthink it
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Make it shareable via social media
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Design is important
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Speed kills – speed is important
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Mobile, mobile, mobile
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Interact with others and in comments
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Consider revenue
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Join a community
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Leverage online and offline resources to repurpose and repost – LinkedIn, Medium
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Think about the long-tail
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Innovate and be creative – use it for ideas
Resource: http://startabusinessblog.com
Resource: http://progreshion.ceopress.com/2016/09/05/what-does-netflix-have-in-common-with-blogging-seo/
Please be sure to sign up for the course when it goes live at http://youareamedia.company/