This is CEO Chat powered by CBNation.co and Blue 16 Media. Your choice for all your website design, SEO and digital marketing needs.
Talk Number 5 in a series that will become the You are a media company course. The next 3 editions will focus on the website and why it’s important. Today I’m speaking about some best practices for your website and how you can prepare as a CEO, entrepreneur or business owner. As I spoke about during Chat #62, I would argue that the website is the foundation of your digital marketing strategy aka your digital storefront. This chat, I will focus on 10 things that you should keep in mind that are good best practices for your website.
Definition of a website: a connected group of pages on the World Wide Web regarded as a single entity, usually maintained by one person or organization and devoted to a single topic or several closely related topics.
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Strategy and target market – Understand what you want the site to do
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Mobile first – build sites that are mobile first
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Include strong Call to Actions – CTAs and easy to find (e.g. Free consultation, contact us especially for local businesses, etc.)
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Keep in mind digital marketing aka – SEO / Social Media / Blogging
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User experience is everything – Make sure you have a great user experience (e.g. speed of website, chat, people with disabilities, or speak a different language)
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Branding is important – stay true to your color, tone and brand for your site
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Add analytics and tracking information
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Security, security, security
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Simplicity reigns
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Pick a domain for two different reasons
Please be sure to sign up for the course when it goes live at http://youareamedia.company/