Chat #56 – You are a Media Company: Before We Get Started (Part 1)

“Whether you know it or not, you are a media company.” This is the second installment in the “You are a Media Company” series over the year and a future course for entrepreneurs and business owners. During this chat, Gresham Harkless spoke about the two most important things to keep in mind “before you get started” with your marketing–your target market and your goals.

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1) Focus on your target market and your goals

• Why is it important

2) Example Avatars

• Introduction to Kerry
• How to develop your avatars
• Keep in mind that it’s always evolving – it’s like market research

3) Examples of goals

• E-commerce: Want to generate sales without having to answer questions (process driven)
• Generate leads and opportunities: A sales team or sale manager might follow up (e.g. a free offer)
• Drive traffic: Has resources: A wealth of information (e.g. a blog)
• Authority Positioning: Increase the likelihood that someone would want to hire them (e.g. a consultant)
• Hybrid – might be a combination

About the Host

Gresham W. Harkless Jr. is an entrepreneur and blogger. “Gresh” is the founder and Blogger in Chief for CEO Blog Nation (CBNation.co) and is the founder and digital marketing specialist behind Blue 16 Media. His other past ventures include founding Exemplary Editing, Kidz Sports Drill and co-founding Men of Character of Virginia. As a child, he started a monthly family newsletter and sold everything from necklaces on the playground to potato chips and candy. He currently works to help support small businesses and entrepreneurship with Blue 16 Media and CEO Blog Nation (CBNation.co). Blue 16 Media is a digital marketing company providing digital marketing services to small to medium-sized businesses and organizations. CBNation.co is a community of niche blogs for entrepreneurs and business owners.